Paddock To Plate

From Paddock to Plate was born from a popular radio series called ‘The Cold Esky Challenge’ that Louise started in the South West of Western Australia (one of the country’s largest food bowls) on ABC Rural in 2008. With an esky under one arm and a map in the other, Louise embarked on an epic 8-month journey throughout the region to reveal some of the finest produce they’d ever tasted. Since then, the brand has grown into an extensive educational platform to teach people about where their food comes from and how it is produced.

Louise authored her first book in 2011, ‘From Paddock to Plate – Recipes from Australian Providores’, published by ABC Books with Foreword by Valli Little of ABC Delicious and is currently writing her second. Contact Louise if you would like to purchase a book for yourself or as a gift.

In 2013, Louise produced and presented the From Paddock to Plate Schools Program, which is an 8-part video series with worksheets and recipes for teachers around Australia to use as a resource to educate their students about food origin. Find out more about the Program and how you can purchase this resource by visiting the From Paddock to Plate website –

Louise has also just developed and release her first mobile app called ‘Paddock2Plate’, which is free to download from the App Store. This app allows you to map your own food trail anywhere in Australia, from farm gate to farm gate, buying produce from the farmers themselves.

On top of this, Louise organises and hosts several From Paddock to Plate stages at major food events in Australia though out the year including Gourmet Escape, The Royal Melbourne Show, The West Live, Truffle Kerfuffle, South West Food Bowl Festival and Melbourne’s Good Food & Wine Show.

Louise was also the first person to trail a farmers’ market accreditation program in Western Australia.

Jetstar features From Paddock to Plate

Jetstar features From Paddock to Plate

high steaks (delicious.)

Inspired by her foodie adventures in Western Australia, Louise FitzRoy creates a saucy steak dish. Try it for dinner tonight!

Farmer On Your Plate – Getting agriculture back on the political menu

Congratulations to the group of hardworking and fabulous people who volunteered time out of their busy lives to organise this event held in the Perth CBD on Saturday 16 February. It was a huge success in getting everyone talking about …
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From Paddock to Plate arrives at Bendigo Street Milk Bar

The wait is over! Now you can buy produce straight from the farm thanks to the release of our new ‘From Paddock to Plate’ food label. More than 20 Victorian farmers have come together to supply fresh produce directly to Melbourne consumers. The Bendigo Street …
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Rural Women’s Award finalists announced

The five finalists for the prestigious Victorian 2012 Rural Industries Research and Development Corporation (RIRDC) Rural Women’s Award have been announced. Louise FitzRoy, “Melbourne food retailer and author”, is one of them! The winner will be announced by Agriculture and Food …
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From Paddock to Plate book out now!

Check out Louise’s new book ‘From Paddock to Plate’ available in all good book shops. It’s been described by editor of ‘delicious.’ magazine, Valli Little, as “a must have for those who love seasonal fresh produce and home-style recipes”. Taste …
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